Branding as a Catalyst for Cultural Expansion
June 25, 2024 Branding as a Catalyst for Cultural Expansion Cultural Branding…
Fontainebleau, France
March 23–30, 2025
Venue: INSEAD Business School
Here’s a summary of what happened in our previous 5 events.
WBFC is proud to have closely collaborated with the world’s largest and most prestigious universities over the course of its five annual conferences (with Manchester hosting twice). These events have always been held in four major cities around the world, attracting numerous enthusiasts. Here is a summary of what happened during these events.
In this event, in addition to offering the most comprehensive training courses led by renowned professors from prestigious international universities, selected branding articles will be evaluated by distinguished experts from the World Branding Federation. Ultimately, the top branding figure will be chosen by the panel of judges.
Shine alongside the world’s top branding experts while you still have the chance!
•Registration Opens: February 17, 2025, at 9:00 AM (London Time)
•Registration Closes: March 10, 2025, at 5:00 PM
This event brings together some of the most esteemed branding experts and scholars from around the world to deliver comprehensive training courses. Led by renowned professors from prestigious international universities, these sessions cover cutting-edge branding strategies, industry trends, and practical insights to help participants enhance their expertise in the field. The event serves as a global platform for knowledge exchange, enabling professionals to engage with industry leaders and refine their branding skills.
In addition to these educational programs, the event also provides a prestigious forum for academic contributions. Selected branding research papers and articles will be meticulously evaluated by distinguished experts from the World Branding Federation. After rigorous review and assessment, the most outstanding branding article will be recognized, and the top branding figure of the year will be officially chosen by the panel of judges, highlighting excellence and innovation in the industry.
Who Are we?
The World Branding Federation (WBFC) stands as a beacon in the realm of branding, dedicated to elevating the values and standards associated with global brands. With a meticulous approach, WBFC harnesses the collective expertise of authors and professors hailing from diverse corners of the world. These luminaries contribute their insights through letters and articles, offering a rich tapestry of perspectives on the intricacies of branding in a globalized marketplace.
WBFC serves as a truly global platform, bringing together branding professionals, experts, and enthusiasts from diverse industries and regions worldwide. This global perspective fosters cross-cultural exchange, innovation, and collaboration in the field of branding.
WBFC recognizes and celebrates excellence in branding through prestigious awards and accolades. By honoring individuals who demonstrate outstanding achievement, innovation, and impact in branding, WBFC sets the standard for excellence in the industry.
WBFC fosters a vibrant and inclusive community of branding professionals By facilitating meaningful connections and knowledge sharing, WBFC cultivates a supportive ecosystem where ideas flourish and individuals can grow personally and professionally.
Beyond recognition and celebration, WBFC is committed to driving positive change through branding. By promoting ethical practices, sustainability, and social responsibility, WBFC empowers brands to make a meaningful impact on society.
The importance of the branding courses that WBFC has decided to conduct is immense and can significantly assist businesses in achieving their objectives. These courses, which are offered in six different content categories including Commercial and Industrial Branding, Environmental and Sustainable Branding, Consumer and Retail Branding, Cultural and Artistic Branding, Experiential and Interactive Branding, and Service and Personal Branding, are presented in three different levels: Beginner, Advanced, and Masterclass.
With the participation of over 25 professors from around the world and in collaboration with 12 leading universities and academic institutions in 2025, WBFC is honored to host the Second global branding event of 2025 at the INSEAD Business School, France.
The distinguished panel of judges at the fifth WBFC conference has selected the Face of the Year 2024:
After a thorough review of 35 accepted papers, theories, and hypotheses by a panel of judges comprising reputable universities, the theory of the Blue Dinosaur, which explores the role of personal branding and behavioral etiquette in small and medium-sized companies, researched and investigated by Ehsan Yazdanee, has been chosen as the standout of this conference cycle.
This theory is one of the submitted papers from Lancaster University, England, and we extend our congratulations to the researcher and the supporting university for this achievement.
Our Academic & Technical sponsors
Our panel of judges at the fifth conference
Supervisor of the jury
University professor, Author, Speaker, Management coach and Management Consultant
Official member of the jury
Professor, Entrepreneur, Marketing consultant, Author, Founder of StratX ExL
Official member of the jury
American businessman, and the founder and former chief executive of Admiral Group
Official member of the jury
Influencer & Social Media Leadership Coach for SME's
Official member of the jury
Executive chairman of Freedom Acquisition Corp, Chief executive officer of Swiss bank Credit Suisse
Official member of the jury
President & Professor of Digital Transformation, Author
Our Schedules
Driving Digital Strategy & The Fusion of Artificial Intelligence and Branding :Pioneering the Future of Marketing
Branding and Intellectual Trends, Shaping the Future: The Synergy of Branding and Technological Advancement
The Role of Branding in Global Politics, Navigating Branding in the Agile Sector: Strategies for Success
Branding Women’s Way,
Cultivating Brand Identity: Exploring the Intersection of Culture and Branding in the Modern Era
Upcoming Event
The 6th Global Branding Conference in the United Arab Emirates
Al Ain :June 06-13, 2025
Abu Dhabi INSEAD Business Scool
Al Ain University
This event will be held next year at Al Ain University & Abu dhabi INSEAD Business School in Abu Dhabi. The main focus of the conference will be on exploring branding in new cultures. Those interested in participating can contact the secretariat by submitting an application.
Ehsan Yazdanee is the author of the Blue Dinosaur Theory. He successfully won the main prize of this competition on May 12, 2024, and was honored as the Branding Figure of the Year by WBFC. Here is what he says about his theory: The Blue Dinosaur Theory.
The first branding event of 2025 by the World Branding Federation took place in January at the Adnec Center in Al Ain.
With 190 participants from around the world and over 15 speakers from 10 prestigious universities, this event was successfully held during a period when major educational conferences are rarely organized.
Blog News
June 25, 2024 Branding as a Catalyst for Cultural Expansion Cultural Branding…
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For more information and access to the event summary content, please contact the secretariat via phone or email.