WBFC – Official World Branding Federation Conference

The winner of the fifth WBFC conference awards

the grand prize

Ehsan Yazdanee

Blue Dinosaur Theory / Lancaster University – Uk

Selected by seven judges of the fifth WBFC event.

until the rendezvous with

The Branding Ambassador of the Year selected by WBFC

The Winners of the first to fourth WBFC Conferences (from2020 to 2023)


About the event

Unlocking Your Brand Potential

“Register now for this prestigious annual branding event and meet with the world’s top branding leaders. Stay informed with summaries of selected articles from over 75 countries worldwide. Specialized classes and courses are also awaiting you.”

Event Location

University Place Theatre A & Oddfellows Hall & Grand Hall, Whiteworth Art Gallery, Manchester University

Event Date

Monday to Sunday, 6 May to 12 May 2024

WBFC Proudly Anounce

“The initial list of selected individuals for the 5th WBFC Conference, chosen by professors and judges from universities and business schools supporting this event, has been compiled.”

WBFC Proudly Presents

The distinguished panel of judges at the fifth WBFC conference has selected the Face of the Year 2024:

After a thorough review of 35 accepted papers, theories, and hypotheses by a panel of judges comprising reputable universities, the theory of the Blue Dinosaur, which explores the role of personal branding and behavioral etiquette in small and medium-sized companies, researched and investigated by Ehsan Yazdanee, has been chosen as the standout of this conference cycle.

This theory is one of the submitted papers from Lancaster University, England, and we extend our congratulations to the researcher and the supporting university for this achievement.

Who Are we?

The World Branding Federation (WBFC) stands as a beacon in the realm of branding, dedicated to elevating the values and standards associated with global brands. With a meticulous approach, WBFC harnesses the collective expertise of authors and professors hailing from diverse corners of the world. These luminaries contribute their insights through letters and articles, offering a rich tapestry of perspectives on the intricacies of branding in a globalized marketplace.

Thought Leadership

WBFC serves as a truly global platform, bringing together branding professionals, experts, and enthusiasts from diverse industries and regions worldwide. This global perspective fosters cross-cultural exchange, innovation, and collaboration in the field of branding.

Excellence Recognition

WBFC recognizes and celebrates excellence in branding through prestigious awards and accolades. By honoring individuals who demonstrate outstanding achievement, innovation, and impact in branding, WBFC sets the standard for excellence in the industry.

Community Engagement

WBFC fosters a vibrant and inclusive community of branding professionals By facilitating meaningful connections and knowledge sharing, WBFC cultivates a supportive ecosystem where ideas flourish and individuals can grow personally and professionally.

Commitment to Impact

Beyond recognition and celebration, WBFC is committed to driving positive change through branding. By promoting ethical practices, sustainability, and social responsibility, WBFC empowers brands to make a meaningful impact on society.

Our Jury Team

Develop the Possibilities

Dave Ulrich

Supervisor of the jury

University professor, Author, Speaker, Management coach and Management Consultant

Jean-Claude Larreche

Official member of the jury

Professor, Entrepreneur, Marketing consultant, Author, Founder of StratX ExL

Henry Engelhardt

Official member of the jury

American businessman, and the founder and former chief executive of Admiral Group

Nancy Richmond

Official member of the jury

Influencer & Social Media Leadership Coach for SME's

Tidjane Thiam

Official member of the jury

Executive chairman of Freedom Acquisition Corp, Chief executive officer of Swiss bank Credit Suisse

Wanda Dean

Official member of the jury

President & Professor of Digital Transformation, Author

Our Schedules

Unveiling Tomorrow's Branding Leaders

Day 1 (6 May 2024)


Dr. Sunil Gupta

Marketing Strategy Courses

Driving Digital Strategy & The Fusion of Artificial Intelligence and Branding :Pioneering the Future of Marketing

Day 2 (7 May 2024)


Professor Scott Galloway

Branding Speech

Branding and Intellectual Trends, Shaping the Future: The Synergy of Branding and Technological Advancement


Dr. Oğuzhan Aygören

Branding Speech

The Role of Branding in Global Politics, Navigating Branding in the Agile Sector: Strategies for Success

Day 3 (8 May 2024)


Dr. Marla Spergel

Branding Speech

Branding Women’s Way,

Cultivating Brand Identity: Exploring the Intersection of Culture and Branding in the Modern Era

Our Academic & Technical sponsors at this event

The Venue

Right Time Right Now

Due to the registration deadline for participation in the event, for information on how to attend and to be included in the reservation list for this event, please contact the Public Relations Department of the University of Manchester via email or telephone. The secretariat of the fifth WBFC conference will be available at this location for up to 3 months after the end of the event, and new information will be provided thereafter in Dubai.

Reception Info

Reception Info

Blog News

Content of Opportunities

The fifth WBFC conference awards the grand prize to…

The fifth WBFC conference awards the grand prize to…

May 12, 2024 The fifth WBFC conference awards the grand prize to……

The initial list of selected individuals for the 5th WBFC Conference

The initial list of selected individuals for the 5th WBFC Conference

May 10, 2024 The initial list of selected individuals for the 5th…

Shaping the Future

Shaping the Future

April 9, 2024 Shaping the Future The Synergy of Branding and Technological…

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