WHO ARE WE?
World Branding Federation (WBFC): Pioneering Global Standards in Branding
The World Branding Federation (WBFC) is a leading international authority in the science and education of branding, founded seven years ago in Manchester, United Kingdom. Unlike many emerging initiatives, WBFC is built not on mere claims but on a formal academic alliance among 19 of the world’s top business schools and universities, including:
WBFC Global Brand Evaluation Initiative
In a world where attention is currency and trust is everything, the biggest risk for any brand is to remain invisible. No matter how exceptional your product or service is, if the world doesn’t recognize your value, you’re simply not in the game. In today’s fast-moving global marketplace, the brands that thrive are not just seen, they are trusted, celebrated, and strategically positioned.
The Global Brand Evaluation Initiative is more than just a benchmarking tool, it’s your brand’s passport to global credibility. This powerful, research-driven platform reflects where your brand stands today and illuminates the path to where it can go tomorrow. It transforms your brand’s potential into presence, your story into status, and gives you a voice that speaks the universal language of excellence and trust.
Here’s a summary of what happened in our previous 5 events.
You have showcased your talents in branding.
WBFC is proud to have closely collaborated with the world’s largest and most prestigious universities over the course of its five annual conferences (with Manchester hosting twice). These events have always been held in four major cities around the world, attracting numerous enthusiasts. Here is a summary of what happened during these events.
6th Global Branding Event (WBFC)
Shine alongside the world’s leading branding minds—before the opportunity passes!
• Registration Opens: December 1, 2025, at 9:00 AM (London Time)
• Registration Closes: December 10, 2025, at 5:00 PM
Join a world-class gathering of branding pioneers and scholars for the 6th Global Branding Event, hosted by the World Branding Federation. This exceptional forum offers intensive training led by distinguished professors from top international universities, covering advanced branding strategies, global market trends, and actionable insights to elevate your professional expertise.
Beyond education, the event serves as a prestigious platform for academic and professional recognition. Submitted branding research papers will be carefully evaluated by a panel of international experts. The most outstanding article will be honored, and the Branding Figure of the Year will be officially selected—recognizing global leadership and innovation in the branding industry.
Strategic Alliance with WIPO:
A Shared Language for Protecting Global Brand Identity
In a forward–looking and strategic move, the World Branding Federation (WBFC) initiated a formal partnership with the World Intellectual Property Organization (WIPO) in November 2024, culminating in a signed Memorandum of Understanding (MoU) in May 2025.
This alliance reflects WIPO’s deep confidence in WBFC’s mission to develop standardized, scientific frameworks for brand evaluation, even before brands enter complex legal registration procedures.
Through this partnership, WIPO has officially recognized WBFC as a specialized global authority capable of scientifically assessing brands and preparing them for successful entry into international trademark systems. WIPO’s formal commitment to “protect the freedom and ownership of brands evaluated by WBFC” further reinforces our responsibility in safeguarding the legal identity of brands worldwide.
What changes does the WBFC Global Brand Evaluation Initiative bring to businesses? Below are a few examples.
Total number of opportunities in this round:
(for WBFC evaluation and certification)
Remaining opportunities to join this global program as of now: (for SME brands and personal brands)
Countdown to a Unique Opportunity:
Phase One of the Global Brand Assessment Initiative Begins
We are proud to announce that Phase One of the Global Brand Assessment Initiative officially launched on August 10, and will remain open for only three months.
This phase offers an exclusive and time–limited opportunity, as it will accommodate just 2,500 leading brands from around the world. Brands that do not register during this period will miss out and their requests will be deferred to the next evaluation cycle.
We understand that the typical costs of building, refining, and optimizing a brand, from analysis and consultation to execution and standardization, can be substantial. That’s why, for this initial phase, we are offering a highly optimized and accessible rate, making this investment smarter than ever.
Compared to the immense value you will gain, a comprehensive brand analysis, a clear roadmap for improvement, and internationally recognized credibility, this is a once–in–a–lifetime opportunity.
Secure your place among the first 2,500 brands aligning with global standards, before time runs out.
Global Brand Standard, for Just $570!
Imagine elevating your brand to a world–class standard—with rigorous scientific assessment, strategic refinement, and global protection readiness—for only $570. This is not a dream; it’s a real and limited opportunity offered by the World Branding Federation (WBFC) to the first 2,500 pioneering brands through the Global Brand Assessment Initiative.
Personal Brand
Designed for individuals and personal brands-
For more information, tap the button below
SME Brands & Companies
Tailored for Small and Medium Enterprises and Brands-
For more information, tap the button below
Globally Brands
Tailored for leading globally registered brands-
For more information, tap the button below