Ms. Gil’s groundbreaking article and theory on ‘Branding FMCG Products in Developing Countries’ have significantly advanced our understanding of FMCG branding strategies in emerging markets. 

Her research delves into the unique challenges and opportunities of branding fast-moving consumer goods in developing countries, providing valuable insights for marketers and businesses alike. 

Ms. Gil’s exceptional work has earned her the prestigious fourth WBFC award, marking a historic moment as the first woman to receive this accolade. 

In a heartfelt gesture, she chose to dedicate her award to the people of Chile during a national event, showcasing her commitment to making a positive impact in her community.