Our first-place winner from the inaugural WBFC conference in 2020 is Mr. Byron Sharp from Australia! 

Mr. Sharp’s groundbreaking article and theory on ‘Transition from COVID-19 through Branding’ have reshaped our understanding of branding strategies during times of crisis.

His research highlights the crucial role of branding in navigating the challenges posed by the pandemic and emerging stronger.

Mr.  Byron Sharp’s exceptional contributions earned him the prestigious first-ever WBFC award, setting a high standard for excellence in branding. Furthermore, he lent his expertise as a distinguished member of the judging panel in the second edition of WBFC, solidifying his position as a thought leader in the field.