WBFC – Official World Branding Federation Conference

Previous Conference


Evaluation of general branding parameters

This groundbreaking occasion brought together industry-leading speakers and thought leaders in the field of branding for a week-long series of workshops and courses.

In addition to workshops, WBFC sourced articles from prestigious business schools and universities worldwide, fostering a dynamic exchange of ideas and insights.

Each year, the WBFC jury selects the top article and author as the Best Paper and Personality of the Year, respectively, from among 100 outstanding submissions.

The overarching theme of the inaugural event was the evaluation of general branding parameters, setting the stage for future innovation and excellence in the field.

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Branding during & after the Covid-19 era

Despite the challenges posed by the pandemic, the event garnered even greater enthusiasm and participation compared to the previous year.

 This year, the theme focused on ‘Branding during & after the corona era’, exploring the evolving landscape of branding in the midst of global uncertainty.

 The event showcased the results and insights gathered from the first edition, highlighting notable achievements and the selection of a new Personality of the Year.

Additionally, one member of the jury from each year is selected from the previous year’s Personality, ensuring continuity and expertise in our evaluation process. 

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Branding in Developing Countries

Third annual event, held in Rio de Janeiro, Brazil, from April 20th to 27th, 2022. 

This year, our focus was on ‘Branding in Developing Countries’, exploring the unique challenges and opportunities in emerging markets.

The event featured an array of workshops and courses tailored to address the specific needs of these regions, covering topics such as healthcare branding, networking strategies, and the selection of the Branding Personality of the Year.

Building upon the successes of previous editions, we witnessed remarkable progress and advancements in our collective understanding of branding dynamics, fueled by the insights gleaned from past events.

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Branding during & after the Covid-19 era

Fourth annual event, held in Hong Kong from April 27th to May 3rd, 2023. 

 This year, our focus was on ‘Cultural Impacts on Global Branding’, exploring the profound influence of culture on branding strategies worldwide.

With over 1400 attendees, this event attracted participants from diverse backgrounds, representing 85 countries and 50 top universities.

 The event featured insightful contributions from 13 expert speakers in branding, alongside rigorous evaluation by a panel of 5 official judges.