6th Global Branding Event
WBFC Proudly Presents
Official Announcement: Organizing the 6th Annual Branding Conference by WBFC
I am honored and delighted to announce that the esteemed Board of Directors at the World Branding Federation (WBFC) has selected me to organize the 6th Annual Branding Conference.
Hello, my name is Kamila Nowak, and I have the privilege of officially taking the first steps in organizing this extraordinary event. Without a doubt, the 6th Annual WBFC Conference will be the largest branding event ever hosted by WBFC and one of the most prestigious academic conferences of 2025 in the field of management.
Registration Will Soon Be Open to All Interested Participants
a) Early Bird Tickets b)Premium tickets
• Registration Start Date:
February 17, 2025, at 9:00 AM (London Time)
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Kamila Nowak, the event’s executive director
This year, WBFC is proud to host its annual branding conference in the Middle East for the very first time, after successfully organizing five previous editions around the globe. Al Ain and Abu Dhabi, two prominent cities in the UAE, will serve as the event’s co-hosts, and it is a great honor for me to collaborate with two distinguished academic centers from different parts of the world for this purpose.
Following the successful organization of the first branding event of 2025 in Al Ain, UAE—hosted by INSEAD Business School—we are excited to announce that INSEAD will again partner with Al Ain University to co-host this major event.
As highlighted during the closing session of the 5th WBFC Annual Conference, the core theme of the 6th Annual Conference will be “Branding in Emerging Cultures.” This forward-thinking approach is particularly meaningful given the unique opportunity to host the event in the Middle East, where cultural intersections provide a rich backdrop for this theme.
A Prestigious, Groundbreaking Event
For the first time, in addition to the participation of esteemed faculty from over 30 leading universities worldwide, we will also welcome government delegations from the UAE and France. Professors and judges from 37 international universities will collaborate to select the Branding Figure of the Year.
At last year’s conference in Manchester, UK, Dr. Ehsan Yazdanee from Lancaster University earned the title of Branding Figure of the Year. This year, to honor his achievement, he will serve as a member of the jury. Meanwhile, as per tradition, Luciana de Araujo Gil from Chile, the winner of the previous year’s title, will step down from her jury duties.
We are also proud to announce that, as in the previous five editions, we will include some of the most distinguished academic figures of 2024 as jury members. It is with great pleasure that we confirm Dave Ulrich will once again serve as the Head of the Jury for the sixth consecutive year. The identities of the remaining four jury members will be announced in the coming days on the official WBFC website.
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Conference Structure
This edition, like its predecessors, will consist of two main segments:
1.Academic Paper Evaluation:
•The conference’s academic focus will center on evaluating submissions on the theme of “Branding for Emerging Cultures.”
•Initially, a list of the top 150 articles will be announced, followed by a second round that will narrow the selection to 30 approved articles.
•Authors whose papers are shortlisted among the final 10 articles will compete for the prestigious title of Branding Figure of the Year.
•Applicants must submit their articles to the WBFC Secretariat by April 20, 2025.
2.Educational Courses and Workshops:
•This year’s event will feature 54 parallel courses, allowing participants to choose from a diverse range of educational opportunities.
•More than 40 professors from 30 top universities around the world will deliver lectures in three distinct tracks.
Registration Details
Registration for this event will open on February 17, 2025, and will remain open for 40 days. Given the high demand in previous years, we recommend securing your spot early. For the first time, the event will accommodate up to 480 participants, ensuring more professionals can benefit from this exceptional experience.
All attendees will receive a WBFC-certified certificate based on the courses they complete. Furthermore, 16 internationally renowned universities from North America, Europe, and Asia will act as financial and academic sponsors for this event.
I am looking forward to welcoming you all to the UAE soon. Wishing you all great success in your academic journey, and I hope to meet you in person at this prestigious event!
Warm regards,
Kamila Nowak / Berlin, Germany
Our Academic & Technical sponsors at this event
Dave Ulrich
Supervisor of the jury
University professor, Author, Speaker, Management coach and Management Consultant
Our panel of judges at the fifth conference
Coming Soon...
Coming soon
The identities of the remaining four jury members will be announced in the coming days on the official WBFC website.
Ehsan Yazdanee
Official member of the jury
English Researcher in the Field of Branding and Personal Branding / Winner of the 5th WBFC Edition
Al Ain - UAE
January 14–28, 2025
With the participation of over 30 professors from around the world and in collaboration with 16 leading universities and academic institutions
Fontainebleau -France
March 23–30, 2025
for two unique and independent events. Please note that participation in the Al Ain event is a prerequisite for attending the Fontainebleau sessions.
Abu dhabi - Al Ain - UAE
June 6–13, 2025
offering the most comprehensive training courses led by renowned professors from prestigious international universities, Ultimately, the top branding figure will be chosen by the panel of judges.
Singapore -Singapore
August 9-20,2025
focus will shift exclusively to culture and branding, with the unveiling of a brand created under WBFC’s expert guidance in 2 expert week with So many Workshop.
Our Selected Instructors
- Orlaith O’Malley
- Thaddeus Montgomery
- Eleanor Clarke
- Kamila Nowak
- Nisha Meng Ming Li
- Nestor Marquez
- Professor-Scott-Galloway
- Byron Sharp
- Jonathan A.J. Wilson
- Inêz De Oliveira
- Akio Yamamoto
- Dr. Sunil Gupta
- Jean-Claude Larreche
- Nancy Richmond
- Ehsan Yazdanee
- Tidjane Thiam
- Professor-Scott-Galloway
- Ella Thompson
- Thaddeus Montgomery
- Luciana de Araujo Gil
- Professor Adilson Borges
- Professor Mohanbir Sawhney
- Ehsan Yazdanee
- Nikolai Petrovich
- Dr. Osama Abdelkader
- Zoë van der Burg
- Mia Patel
- Jonathan A.J. Wilson
- Akio Yamamoto
- Nikolai Petrovich
- Nancy Richmond
- Orlaith O’Malley
- Ehsan Yazdanee
- Nestor Marquez
- Professor Adilson Borges
- Zoë van der Burg
- Eleanor Clarke
- Gabriel Rose
- Ella Thompson
- Dr. Sunil Gupta
- Dr. Marla Spergel
- Andreas Kaplan
- Professor-Scott-Galloway
- Henry Engelhardt
- Dr. Oğuzhan Aygören
- Mia Patel
- Andreas Kaplan
- Gabriel Rose
- Dr. Marla Spergel
- Solene Martin
- Nisha Meng Ming Li
- Professor Adilson Borges
- Professor Mohanbir Sawhney
- Ehsan Yazdanee
- Tidjane Thiam
Our Courses in 6th Annual Branding Conference by WBFC
Commercial and Industrial Branding Courses
- Product Branding
- Corporate Branding
- Industrial Branding
- Healthcare Branding
Consumer and Retail Branding Courses
- Consumer Branding
- Retail Branding
- Food and Beverage Branding
- Fashion and Apparel Branding
Cultural and Artistic Branding Courses
- Sports Branding
- Artist and Artwork Branding
- City Branding
- Beauty Branding
Experiential and Interactive Branding Courses
- Interactive Branding
- Experiential Branding
- Digital Branding
- Creative Branding
Service and Personal Branding Courses
- Service Branding
- Personal Branding
- Startup Branding
- Luxury Branding
The Basic courses in WBFC’s branding program require no prior coursework. Simply having an interest in branding and a general knowledge of the subject is sufficient. These courses are designed to provide foundational knowledge and introduce participants to key concepts and practices in branding, making them accessible to anyone looking to start their journey in the field.
For the Advanced courses in WBFC’s branding program, participants should be familiar with the basic principles of branding. It is necessary to have completed the Basic branding course or to have achieved a passing score in the general branding test and interview. These courses delve deeper into branding strategies and techniques, building on foundational knowledge to equip participants with more sophisticated skills and insights.
The Master Class courses in WBFC’s branding program require participants to be well-versed in branding concepts and actively working in an organization with over 100 employees. Participants must pass a pre-course interview and provide a current practical branding project and proposal before enrolling. These courses are designed for advanced professionals who aim to master branding at a strategic level and apply high-level techniques within their organizations.