Mr. A.J. Wilson’s insightful article and theory on ‘Branding Halal Products and its Influential Parameters’ have significantly contributed to our understanding of halal product branding strategies. 

His research explores the key factors that drive successful branding of Halal products and their impact on consumer behavior and market dynamics. 

Mr. Wilson’s outstanding work has earned him the prestigious third WBFC award, recognizing his expertise and innovation in the field. 

Furthermore, he has graciously shared his knowledge and insights as an esteemed member of the judging panel in the fourth edition of WBFC.