Evaluated by Global Authorities
Introducing the WBFC Brand Assessment Panel
What truly sets the Global Brand Assessment Initiative apart is not just the sophistication of its process, but the credibility and caliber of its evaluators. Your brand will not be reviewed by an algorithm or a generalist consultant. Instead, it will be assessed by an elite and exclusive panel of 12 international branding teams.
These teams comprise some of the world’s most respected branding experts, either directly involved in delivering global branding services or serving as faculty members at our partner universities and business schools. All operate under the guidance of some of the most influential figures in the global branding ecosystem.
We are proud to announce that five core members of this judging panel are former recipients of the prestigious WBFC Brand Personality of the Year award.
These inspiring individuals have previously been recognized for their exceptional blend of branding knowledge, creativity, and executional excellence. Their presence on the panel ensures your brand is evaluated by those who have already achieved the highest global standards themselves.
The authority and trustworthiness of this board is further reinforced by a robust academic foundation: our formal academic partnerships with 19 top–ranked universities and business schools around the world.
This deep academic integration guarantees that our evaluation criteria are constantly refined in line with the latest research and global best practices.
This unique blend of global branding champions, seasoned professionals, and academic thought leaders gives you full confidence that your brand will be evaluated with the highest levels of precision, neutrality, and professional excellence.
For more information and to receive guidance from the evaluators, you may contact them via email.
The details of each evaluator, categorized by geographical region, are provided below.
Locate the profile of your direct marketer.
In order to facilitate the marketing process, WBFC is in the process of finalizing the list of qualified candidates for marketing activities. By entering the unique identification number of each Marketer, you can access a summary of the company and the individuals authorized to conduct marketing and to facilitate your brand development process.
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