Al Ain Event – First Branding Event of 2025 – WBFC – Official World Branding Federation Conference

Al Ain BRANDING EVENT

WBFC Proudly Presents

The First Branding Event of 2025 in Al Ain, UAE

With the participation of over 30 professors from around the world and in collaboration with 16 leading universities and academic institutions in 2024, WBFC is honored to host the first global branding event of 2025 at the ADNEC Center in Al Ain, UAE.

This event, designed as an advanced masterclass, will focus on branding, personal branding, and AI-driven branding processes. Over 14 days and more than 110 hours of continuous training, professors will present the latest scientific, psychological, and cultural advancements in the field of branding.

In her executive summary, Ms. Orlaith O’Malley, the event’s executive director, stated:

the registration process has now resumed and will remain open from December 3, 2024, to January 6, 2025.

Ms. Orlaith O’Malley, the event’s executive director

“This event aligns with WBFC’s overarching strategy for its sixth program cycle, centered on ‘Emerging Cultures.’ Over 30 professors with diverse approaches and expertise have prepared for more than six months to unveil their latest breakthroughs in branding. This is a highly professional event, and the networking opportunities it provides will connect individuals who are either major business owners or possess exceptional branding capabilities.

Beyond the participants and business owners, we aim to engage prominent professionals with proven experience in branding across various industries. From the United States to France, Italy to the UAE, China to Japan, we are set to host a large, diverse audience.”

Event Structure and Global Roadmap

This event is the first part of a trilogy of branding events in the first half of 2025:

1.Al Ain, UAE:

The opening event will be held January 14–28 at the ADNEC Center, Al Ain.

2.Fontainebleau, France:

In April, we will gather at WBFC’s primary hub in Fontainebleau, France, for two unique and independent events. Please note that participation in the Al Ain event is a prerequisite for attending the Fontainebleau sessions.

3.Singapore:

The next stop will be Singapore, where the focus will shift exclusively to culture and branding, with the unveiling of a brand created under WBFC’s expert guidance. This brand will serve as both a sponsor and the central case study of the event.

4.New York, USA:

The first half of the year will conclude with an event in New York, bringing the branding tour to a close.

Between these main events, two other exciting programs will also be hosted to bridge the gap between Singapore and Al Ain.

Exclusive Partnerships

Our strategic and academic partner, INSEAD Business School (France), will, for the first time, host its event outside its main campuses, with a masterclass in Dubai. This highly advanced event, limited to 75 participants, requires a strong resume for admission.

In addition, WBFC’s Annual Event, previously held in Manchester, UK, will take place this year in Dubai.

We are eagerly looking forward to welcoming you to the specialized panels in Al Ain. Registration has reopened starting December 3 and will remain open until January 6. Prepare for an extraordinary journey to Al Ain, UAE!

We look forward to seeing you at 8:00 AM on January 14 at the ADNEC Center, Al Ain.

Best regards,

Orlaith O’Malley

Dublin, Ireland

Al Ain - UAE

January 14–28, 2025

^$ 4680

With the participation of over 30 professors from around the world and in collaboration with 16 leading universities and academic institutions

Fontainebleau -France

April 4–18, 2025

^$ 5320

for two unique and independent events. Please note that participation in the Al Ain event is a prerequisite for attending the Fontainebleau sessions.

Coming Soon...

Singapore -Singapore

August 4–18, 2025

^$ 3100

focus will shift exclusively to culture and branding, with the unveiling of a brand created under WBFC’s expert guidance in 2 expert week with So many Workshop.

Coming Soon...

New York-USA

September 10–21, 2025

^$ +6000

Siper Master Class of Branding in USA.With the participation of over 50 professors from around the world.

Coming Soon...

Our Other Courses

Commercial and Industrial Branding Courses

Product Branding
Corporate Branding
Industrial Branding
Healthcare Branding

Environmental and Sustainable Branding Courses

Sustainable Branding
Tourism Branding

Consumer and Retail Branding Courses

Consumer Branding
Retail Branding
Food and Beverage Branding
Fashion and Apparel Branding

Cultural and Artistic Branding Courses

Sports Branding
Artist and Artwork Branding
City Branding
Beauty Branding

Experiential and Interactive Branding Courses

Interactive Branding
Experiential Branding
Digital Branding
Creative Branding

Service and Personal Branding Courses

Service Branding
Personal Branding
Startup Branding
Luxury Branding

Number of available Courses

Instrutors

Nationality

The Basic courses in WBFC’s branding program require no prior coursework. Simply having an interest in branding and a general knowledge of the subject is sufficient. These courses are designed to provide foundational knowledge and introduce participants to key concepts and practices in branding, making them accessible to anyone looking to start their journey in the field.

For the Advanced courses in WBFC’s branding program, participants should be familiar with the basic principles of branding. It is necessary to have completed the Basic branding course or to have achieved a passing score in the general branding test and interview. These courses delve deeper into branding strategies and techniques, building on foundational knowledge to equip participants with more sophisticated skills and insights.

The Master Class courses in WBFC’s branding program require participants to be well-versed in branding concepts and actively working in an organization with over 100 employees. Participants must pass a pre-course interview and provide a current practical branding project and proposal before enrolling. These courses are designed for advanced professionals who aim to master branding at a strategic level and apply high-level techniques within their organizations.

Our Selected Instructors

WBFC exercises great care in selecting the instructors for its branding courses. Each instructor has either previously been a speaker at WBFC events between 2020 and 2024, submitted articles containing valuable insights to WBFC, or been a winner at one of the past five WBFC conferences. These instructors possess high academic and educational credentials and extensive experience in the field of branding.

The final certificate issued by WBFC is based on the course instructors’ reports. If students do not meet the course standards, they will not be eligible to receive the final certificate and must either retake the course or revise their final project. This stringent process ensures that only those who have thoroughly learned the concepts and skills required are awarded the final certification.